Review: The East London Hotel – An Affordable, Modern Luxury Hotel

During a recent trip to London, England in which I had the pleasure of speaking at a conference, we were invited to check out The East London Hotel which opened just a couple of months ago. This stylish urban hotel features 161 modern guest rooms and is just footsteps from Bethnal Green tube station.

We’re always excited when a new hotel opens up, especially in London. Competition in one of the busiest metropolitans in the world is never a bad thing. So, from our two-night weekend break in the middle of November at The East London Hotel what did we learn?


We don’t often stay in East London. Yet, the entire experience of Shoreditch and Bethnal Green was absolutely amazing. I can easily see why this is seen as one of the most up-and-coming areas in London right now.

Opposite the hotel, you’ll find the V&A Museum of Childhood and the breathtaking museum gardens which featured a number of playful squirrels during our Autumnal visit.

Next door to the hotel you’ll find a 24-hour petrol station. While there are no vending machines within the hotel and limited bar service, you can go to the Spar which is part of the petrol station for snacks, drinks etc.

Just to the back of the hotel, you’ll find a viaduct filled with amazing bars and independent restaurants including;

Read Ray C.‘s review of The Japanese Canteen on Yelp

Read Steve A.‘s review of Mother Kelly’s on Yelp

Read Luisa B.‘s review of Second Shot Coffee on Yelp

If you’re looking to stay in West London rather than East London then we recommend the DoubleTree by Hilton in Chelsea.

The hotel itself is footsteps from the Bethnal Green tube station which operates the central line. From London Kings Cross you’ll be looking to take the Circle, Hammersmith & City, Metropolitan line to Liverpool Street before changing onto the Central line and going one-stop to Bethnal Green.

Alternatively, you could get an Uber from Kings Cross or London St Pancras to the East London Hotel for between ?10 – ?16 (prices subject to the demand of Ubers, and traffic at that time)

Don’t forget that if you’re a new Uber customer you can get your first journey completely free using the code: CWHFJ

Upon arriving into London Heathrow, you’ll want to proceed to Terminal 4 where you’ll be able to get on the underground. Here you’ll want to board the Picaddily Line to Holborn Station. The journey should take approximately one hour.

From Holborn Station, you’ll want to transfer across to the central line where you can go directly to Bethnal Green in just 5 stops. Bethnal Green is 100m from the entrance of The East London Hotel.

A private hire car for this journey would be significantly more expensive at around £100 – £140 one-way for up to 4 passengers.

Don’t forget that if you’re a new Uber customer you can get your first journey completely free using the code: CWHFJ

Check-In at The East London Hotel is available from 2 pm. We arrived around 6 pm, and was greeted by a staff member offering us a small glass of pink champagne as well as a welcoming appetiser.

While the entire check-in process was digital and could be done independently on one of three different easily accessible counters. Staff came over to assist us with the process ensuring it went smoothly.


A member of staff proceeded to assist us with our bags to our room situated on the fourth floor. Rooms are accessible via one of two lifts or a staircase. There are 161 rooms, a number without windows, so be sure to specify your room requirements when booking if you want a specific view or window.

Like most mid-range hotels in London, the East London Hotel is compact. It features the most delightful double bed with a widescreen TV in front (in our opinion placed a couple of inches too high as it caused my neck to ache while we were watching it)

Under the bed, you’ll find some storage. We found this to be ideal for the small suitcase we’d brought with us for the trip.

Then next to the bed there was an open plan wardrobe. The East London Hotel is designed for young couples spending a couple of nights in London and the design of this room clearly echoes this with these small space maximising details.

Finally, I have to mention the Nespresso machine. As a coffee lover, the fancy coffee machine in the room was something that really wowed me. Honestly, it’s always these small things that really tip an 8 out of 10 hotel up to a 9 / 10 out of 10 hotel for me!


Then there’s The East London Hotel bathroom. Filled with white tiling with a beautiful slate brickwork detailing, the entire area is once again super clean, very modern and maximises the space it has.

We absolutely loved the monsoon shower, as well as the ability to also use a flexible showerhead should this be required. As well as the amazing bath sheets, these sheets were twice the size of a towel and were really soft, but super thick and cuddly meaning you could dry off in a matter of seconds.

The hotel benefits from Rituals organic soaps and comes with complimentary shampoo, conditioner and body wash within the shower area.


There’s complimentary WIFI at The East London Hotel and during our two-night stay here we experienced no downtime. We found that the upload and download speeds highlighted below were pretty consistent even during peak hours.

While this isn’t lightning fast, it’s more than enough to stream movies and videos at a relatively reasonable rate, listen to music, browse the internet and reply to emails.

Our visit was over the weekend. Staff informed us that they’d been trialing different small events over the weekends since the hotel had opened and this weekend there was the ability to use a wonderful photo booth filled with props completely free of charge.

To save space, and for added convenience, there are no phones within the hotel room. Instead, there’s a Whatsapp number on the TV within your room that you can use to contact the reception and ask any questions.

In our case, we couldn’t remember what time breakfast was served from/to. As you can see the staff promptly responded to our message – pretty impressive!

If you’re arriving into London prior to the 2pm check-in or staying in London post the 11am check-out then The East London Hotel will be more than happy to store your bags for you while you head out to explore the city.


You can add breakfast to your stay at The East London Hotel at the point of booking online, upon arrival at the hotel or pay for your breakfast as and when you require it throughout your stay.

If you have breakfast included within your stay then you’ll be asked to choose from one toast with two fillings, one coffee, one juice and one yoghurt or pastry.

The breakfast was without a doubt one of the best breakfasts I’ve ever had anywhere in the world. I opted for the bacon and avocado bagel, it came with one rasher of bacon and a super generous amount of avocado (yes please!)

Helen opted for bacon and egg, and once again was as impressed as I was. Unfortunately, on our second day, we came down for breakfast towards the end of the serving time at around 10.30 am. For that reason, there were no pastries left, and instead, we had to opt for yogurt.


We loved our visit to the stylish (but super non-pretentious) East London Hotel. The location is impeccable which was totally not something we expected having never really stayed in East London in the past.

The staff service was on point, the quality of the rooms was amazing, the breakfast was one of the best breakfasts I’ve ever had worldwide. I mean, seriously? What’s not to love?

The East London Hotel



The East London hotel is very modern and has a chic design. The room though snug was comfortable and cosy with plenty of space for luggage. The service and staff were friendly and helpful.


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