Supermarkets In Iceland: What You Need To Know + Real Food Prices

supermarkets in Iceland shopping

Are you looking to understand more about Iceland supermarkets, and how much food costs in Iceland?

In this guide to Supermarkets in Iceland, we’ll be covering everything we learnt from shopping daily at stores across the country during our trip to the land of Ice and Fire.

It’s no secret that Iceland is expensive, with accommodation, internal travel, attractions and food all at a rate of 50% or higher when compared to elsewhere in Europe.

However, we don’t believe that’s enough of a reason not to visit the incredible natural beauty and inspiring landscape this country has to offer.

Shopping in the supermarkets of Iceland during your visit is going to help you significantly save money without too much of a compromise. In fact, it’s just one way of saving money while travelling to Iceland that made our trip possible.

Brands Of Supermarkets In Iceland

Here’s the complete list of Icelandic supermarkets you might find during your trip.

I have included a short brief about each to give you an idea of what to expect as some of these supermarkets are cheaper than others, and some sell specialist goods ideal if you’re travelling on a specific diet.


Bonus and the next on our list Kronan are the budget supermarkets you’re most likely to see in Iceland. These stores aren’t anything close to the Walmart or Asda you might be used to but they cover the basic food needs.


Kronan is another budget supermarket, they are known to have a slightly better selection when compared to Bonus especially when looking at fresh fruit, vegetables, meat and specialist foods. We shopped at a Kronan supermarket in Iceland because it was the closest to our hotel.


Netto sort of reminds me of Aldi or Lidl, not only will you find an array of food and drink items here you’ll also find ‘weekly special buys’ that include random things such as toilet seats or even Icelandic knitting yarn.

Netto Iceland isn’t the cheapest of the supermarkets, however, they do have stores that are open 24 hours a day – so if you’ve had a late night and everywhere else is closed you’re likely to be able to get some food (or a new toilet seat) here…


If you enjoy shopping at Whole Foods in the US or Waitrose / Ocado in the UK then Vioir is the supermarket for you.

It’s not as cheap as the three supermarkets above, but it does offer the best selection of quality foods in the whole of Iceland.


Hagkaup is the Walmart / Asda of Iceland. Here you’ll find a wide range of foods as well as; toys, cosmetics, homewares, clothes etc. In terms of pricing and product availability, it’s pretty average on both accounts.

However, much like Netto one of the benefits of shopping here is that many stores are open 24 hours a day.


10-11 are convenience-based stores. They offer a limited selection of products at higher prices than you’d find at other supermarkets in Iceland.

They are situated in locations to cater to the working population and tourists. The food is mediocre despite the added convenience cost so I advise only shopping here as a last resort.


If you head out of the capital of Iceland Reykjavik either on your own or as part of an organised tour then you’re likely to notice supermarkets starting with the word Samkaup and less of the bigger budget stores mentioned above such as Bonus and Kronan.

The Samkaup stores are considerably more expensive than the budget alternatives such as B?nus and Kronan and again cater to convenience.

Convenience in the sense that it’s unlikely you’re going to see another budget supermarket for miles (view the map below for confirmation). They know that for this very reason they can charge you a pretty hefty premium – and they do!

Samkaup Strax

Samkaup Strax is the ‘express’ / ‘local’ alternative to Samkaup Urval. Here you’ll find less of a variety than Samkaup Urval but again higher prices.


My mind was literally blown when I found that this is one of the budget supermarkets in Reykjavik!

However, while Iceland may be an affordable supermarket in Iceland, it does centre around selling frozen goods. This will often then require you to have accommodation with access to a freezer in order to store the goods.

Iceland Food Prices

Below are photos of the food we could purchase in the supermarket most local to our hotel in Iceland; Kronan. These prices are from November 2018 and are in Icelandic krona (for the exchange rate of Icelandic krona to your local currency see XE)

The price of Tomatoes in Iceland supermarkets.
The price of lettuce in Iceland. Fresh products are readily available to purchase in Iceland. However, those that can not be grown locally and have to be imported often cost much more.
The price of a can of diet Coke in Kronan in Iceland.
The price of different sliced hams in Iceland supermarket Kronan
The price of a pre-packaged sandwich in a supermarket in reykjavik
The price of a pre-made salad in Iceland supermarkets. Please note, these prices are likely to be much higher outside of Reykjavik in gas stations etc.
The price of a packet of Prince's biscuits in a grocery store in Reykjavik
The price of toothpaste in a Iceland grocery store.
The price of a large bag of Lay's crisps in a grocery store in Reykjavik
The price of a share size bottle of coca-cola in Reykjavik supermarkets.
The price of a share size bottle of Pepsi max in Kronan, Reykjavik
The price of a fresh croissant in Iceland supermarkets.
Banana's can be grown locally and are therefore more affordable than strawberries in Iceland.
Strawberries are incredibly expensive in Iceland.

That’s our complete guide to everything you could possibly need to know about supermarkets in Iceland.

Of course, if you think there’s something we might have missed then, by all means, leave us a comment below and we’ll do our best to add it in and provide you with all the information you might need.

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