Destinations Iceland

Supermarkets In Iceland – All You Need To Know [+ Real Food Prices]

supermarkets in Iceland shopping

If you’re looking to visit Iceland on a budget then you opt for eating food from the supermarkets in Iceland rather than eating out. During our three days in Iceland, that’s exactly what we did!

Just some of the items we picked up from the Supermarkets in Iceland.

Over the past decade, Iceland has seen a fantastic rise in tourism. With airlines flying from the USA connecting those in North America with Europe, and discounted European airlines such as Ryanair and Wizz Air also flying to the country.

However, while Iceland may benefit from discounted flights that?s about the only thing that you?ll find on a discount in this country. Accommodation, internal travel, attractions and food are on average 50% higher than that in the USA or the majority of Europe.

Brands Of Supermarkets In Iceland

It’s unlikely that you’ve heard of many of the supermarkets in Iceland, so I thought we’d start with a quick run-down of the supermarkets you’re likely to see when visiting the country.


B?nus and the next on our list Kr?nan are the budget supermarkets you’re most likely to see in Iceland. These stores aren’t anything close to the Walmart or Asda you might be used to but they cover the basic food needs.


Kr?nan is another budget supermarket, they are known to have a slightly better selection when compared to B?nus especially when looking at fresh fruit, vegetables, meat and specialist foods. We shopped at a Kr?nan supermarket in Iceland because it was the closest to our hotel.


Netto sort of reminds me of Aldi or Lidl, not only will you find an array of food and drink items here you’ll also find ‘weekly special buys’ that include random things such as toilet seats or even Icelandic knitting yarn.

Netto Iceland isn’t the cheapest of the supermarkets, however, they do have stores that are open 24 hours a day – so if you’ve had a late night and everywhere else is closed you’re likely to be able to get some food (or a new toilet seat) here…


If you enjoy shopping at Whole Foods in the US or Waitrose / Ocado in the UK then V??ir is the supermarket for you. It’s not as cheap as the three supermarkets above, but it does offer the best selection of quality foods in the whole of Iceland.


Hagkaup is the Walmart / Asda of Iceland. Here you’ll find a wide range of foods as well as; toys, cosmetics, homewares, clothes etc. In terms of pricing and product availability, it’s pretty average on both accounts.

However, much like Netto one of the benefits of shopping here is that many stores are open 24 hours a day.


10-11 are convenience-based stores. They offer a limited selection of products at higher prices than you’d find at other supermarkets in Iceland.

They are situated in locations to cater to the working population and tourists. The food is mediocre despite the added convenience cost so I advise only shopping here as a last resort.

Samkaup ?rval

If you head out of the capital of Iceland Reykjav?k either on your own or as part of an organised tour then you’re likely to notice supermarkets starting with the word Samkaup and less of the bigger budget stores mentioned above such as B?nus and Kr?nan.

The Samkaup stores are considerably more expensive than the budget alternatives such as B?nus and Kr?nan and again cater to convenience.

Convenience in the sense that it’s unlikely you’re going to see another budget supermarket for miles (view the map below for confirmation). They know that for this very reason they can charge you a pretty hefty premium – and they do!

Samkaup Strax

Samkaup Strax is the ‘express’ / ‘local’ alternative to Samkaup Urval. Here you’ll find less of a variety than Samkaup Urval but again higher prices.


My mind was literally blown when I found out the budget supermarket Iceland is actually in Iceland! So far they’ve opened three stores in the country centred around the capital of Reykjav?k.

Iceland is bordering on one of the cheaper supermarkets in Iceland however, it comes with a limited selection focusing on frozen foods which may not be suitable for everyone – it’ll really depend on the cooking facilities you have available at your accommodation.

Iceland Supermarkets Map

If you’re heading out no a road trip in Iceland (which I recommend you do!) then it’s handy to know where the supermarkets are – especially the budget ones!

Iceland Food Prices

Below are photos of the food we could purchase in the supermarket most local to our hotel in Iceland; Kronan. These prices are from November 2018 and are in Icelandic krona (for the exchange rate of Icelandic krona to your local currency see XE)

The price of Tomatoes in Iceland supermarkets.
The price of lettuce in Iceland. Fresh products are readily available to purchase in Iceland. However, those that can not be grown locally and have to be imported often cost much more.
The price of a can of diet Coke in Kronan in Iceland.
The price of different sliced hams in Iceland supermarket Kronan
The price of a pre-packaged sandwich in a supermarket in reykjavik
The price of a pre-made salad in Iceland supermarkets. Please note, these prices are likely to be much higher outside of Reykjavik in gas stations etc.
The price of a packet of Prince's biscuits in a grocery store in Reykjavik
The price of toothpaste in a Iceland grocery store.
The price of a large bag of Lay's crisps in a grocery store in Reykjavik
The price of a share size bottle of coca-cola in Reykjavik supermarkets.
The price of a share size bottle of Pepsi max in Kronan, Reykjavik
The price of a fresh croissant in Iceland supermarkets.
Banana's can be grown locally and are therefore more affordable than strawberries in Iceland.
Strawberries are incredibly expensive in Iceland.

That’s our complete guide to everything you could possibly need to know about supermarkets in Iceland.

Of course, if you think there’s something we might have missed then, by all means, leave us a comment below and we’ll do our best to add it in and provide you with all the information you might need.

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